Privacy Policy

1. Information We Collect

We collect information that you voluntarily provide to us, as well as information collected automatically when you use the Site and through third-party tracking technologies.

Information You Provide to Us:

• Contact Information: Name, email address, phone number, and message content when you use our contact form or subscribe to communications.
• Academy/Account Information: Information necessary to enroll in courses, including name, email, and quiz responses.
• Quiz Data: Your responses, scores, and performance metrics when you participate in any quiz sections.

Information Collected Automatically:

• Device & Usage Data: IP address, browser type, device type, operating system, referring URLs, pages viewed, timestamps, and device identifiers.
• Cookies & Local Storage: We use cookies and similar technologies to maintain session state, remember preferences, and track user behavior.
• Location Data: General geographic location inferred from IP address (country/city level, not precise GPS).

2. Tracking Technologies & Third-Party Services

We use multiple analytics, marketing, and monitoring platforms to understand user behavior, improve the Site, and deliver targeted services. Here is a complete list:

Analytics & Monitoring:

• Google Analytics (Measurement ID: G-SLF7PRHMDY): Tracks page views, user behavior, traffic sources, and engagement metrics. Uses cookies and JavaScript to collect data. Data is used to identify trends and generate usage statistics.
• Firebase Analytics (Measurement ID: G-YC2D8K2W0P): Collects real-time event data and user properties to measure app/site performance. Automatically tracks screen views and custom events.
• Vercel Analytics & Speed Insights: Tracks performance metrics including Core Web Vitals, page load times, and real user experience metrics. Uses client-side collection to measure actual user experience.
• Microsoft Clarity: Session recording service that captures mouse movements, clicks, scrolls, and form interactions to help identify usability issues (explicitly configured with opt-out directives).

Marketing & Advertising:

• Meta Pixel (Pixel ID: 1496105218753958): Measures and tracks conversions, user actions, and audiences for advertising purposes on Meta platforms (Facebook, Instagram). Allows Meta to build audiences and measure advertising effectiveness. Meta may track your behavior across the web if logged into their services.
• Google Tag Manager (Container ID: GTM-KTS6V647): Manages deployment of Google and third-party tags without modifying code. Coordinates tracking across Google Analytics, Meta Pixel, and other platforms.

Infrastructure & Hosting:

• Vercel: Deployment and hosting platform. May collect server logs including IP addresses, request data, and error information.
• Contentful: Headless CMS for managing blog and educational content. May collect user interaction data with content delivery.
• Firebase (Google): Backend services including Authentication, Firestore database, and Storage. Applies Google's Privacy Policy and security standards.

Cookies & Local Storage:

• First-party cookies for session management and site functionality
• Third-party cookies from Google, Meta, and other analytics providers
• Local storage for caching and performance optimization

Note: You can opt out of most tracking using browser privacy settings, ad blockers, or by configuring your cookie preferences. Some Site functionality may be affected if tracking is completely disabled.

3. How We Use Your Information

We use collected information for:

• Providing, maintaining, and improving the Site and Academy services
• Responding to inquiries and providing customer support
• Analyzing user behavior to enhance user experience and content recommendations
• Monitoring Site performance, security, and technical issues
• Delivering targeted advertisements and measuring marketing effectiveness
• Complying with legal obligations and enforcing the Terms of Service
• Personalizing content based on user preferences and behavior

4. Sharing Your Information

We do not sell your personal data. We may share information with:

Service Providers:

Third-party vendors who process data on our behalf: Vercel (hosting), Contentful (content management), Firebase (backend), Google (analytics and ads), Meta (advertising), and Resend (email delivery).

Legal Requirements:

We may disclose information if required by law, court order, or to comply with regulations (GDPR, CCPA, etc.).

Business Transfers:

If the Site is transferred or merged, user information may be part of that transaction.

5. Data Security

We implement industry-standard security measures including HTTPS encryption, secure database practices, and access controls. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Your Rights & Choices

• Access & Portability: You can request a copy of your personal data.
• Deletion: You can request deletion of your account and associated data (subject to legal retention requirements).
• Opt-Out of Tracking: Use browser settings, Do Not Track headers, or our analytics partners' opt-out tools.
• Cookie Management: Clear cookies, disable them, or use privacy-focused browsers.
• Marketing Emails: Unsubscribe from our mailing list by clicking the unsubscribe link in any email.

7. International Data Transfers

Your data may be transferred to, stored in, and processed in countries other than your country of residence (including the United States). These countries may have different data protection laws. By using the Site, you consent to such transfers.

8. Children's Privacy

The Site is not intended for children under 13. We do not knowingly collect data from children under 13. If we become aware of such collection, we will delete it immediately.

9. Contact Us

For privacy inquiries, data access requests, or to exercise your rights, contact us at:

10. Changes to This Policy

We may update this Privacy Policy periodically. The "Last Updated" date above indicates the most recent revision. Continued use of the Site following changes constitutes acceptance of the updated policy.